Last updated: June 17, 2026
Governing Law: Canada (PIPEDA) and British Columbia (PIPA)

Your Privacy. Our Responsibility.

We keep it simple. No complicated fine print. No surprises. No data practices we wouldn’t tell you about over a meal together.

We approach this with the same transparency we bring to everything we do — a clear, honest outline of how we handle your information.

What we collect, we collect for good reason. What we hold, we protect. What we don’t need, we don’t keep.

Legal Framework

This policy is governed by the laws of British Columbia and Canada.

The two laws that apply to us are:

• Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) — the federal privacy law that applies to how private businesses collect and use personal information.
• BC’s Personal Information Protection Act (PIPA) — the provincial law that applies to UMYUM as a British Columbia company.

Where both laws apply, we follow the stricter standard.

Additional rights for visitors from other regions are set out in the appendices at the end of this policy.

Who We Are

UMYUM Food Inc. is a Vancouver-based plant-based food company.

Our website is umyum.ca.

For any privacy-related questions, you can reach us at:

Email: info@umyum.ca

Mailing Address:

UMYUM Food Inc.
1650 Broadway St #100
Port Coquitlam, BC V3C 2M8
Canada

What Information We Collect

We collect information in two ways — what you give us directly, and what is collected automatically when you visit our site.

Information You Give Us Directly

Contact Form

When you fill in our Contact form, we collect:

• Name
• Email address
• Phone number (optional)
• Message contents

This information is used solely to respond to your inquiry and is never shared, sold, or used for any other purpose.

UMYUM Society Membership

When you sign up for UMYUM Society membership, we collect:

• Name
• Email address

This information is used to send UMYUM Society communications. You can unsubscribe at any time.

Information Collected Automatically

When you visit our website, standard information is automatically collected by our website platform and analytics tools.

This may include:

• Your IP address and general location derived from it
• Browser type and operating system
• Pages visited and time spent on each page
• The website or search term that referred you to our site
• Exit pages and date/time stamps of your visit

We collect this information using:

Cookies

Small data files placed on your device. See the Cookies section below for more information.

Log Files

Our web server automatically records visits to our site, collecting information such as:

• IP address
• Browser type
• Internet service provider
• Referring and exit pages
• Date and time stamps

Google Analytics

We use Google Analytics to understand how visitors use our website and help us improve it.

Google Analytics may collect the information listed above.

You can learn more at:

• google.com/policies/privacy
• tools.google.com/dlpage/gaoptout

This automatically collected information is used only to understand website performance and is not used to personally identify you.

Cookies

Our website uses two types of cookies:

Essential Cookies

These are necessary for the website to function correctly.

They are placed automatically and cannot be switched off.

Analytics Cookies

These help us understand how visitors use our website so we can improve it.

These are only placed with your consent.

You can disable non-essential cookies through your browser settings at any time.

Disabling analytics cookies will not affect your ability to use the site.

For more information about cookies, visit allaboutcookies.org.

Advertising and Tracking Pixels

We do not currently use advertising pixels, tracking tags, or behavioural advertising tools on this website.

We do not use your information to deliver targeted or retargeted advertising on any platform.

Store Locator

Our Store Locator is powered by Destini, a third-party product finder service.

Destini uses your location — either entered manually or detected with your permission — solely to show you nearby stores that carry UMYUM products.

UMYUM does not store, track, or share your location data.

However, Destini may collect and process your location data independently under its own privacy policy. We encourage you to review Destini’s privacy policy for details on how it handles your information.

How We Protect Your Information

We use industry-standard technical and organizational measures to protect the personal information you share with us from loss, misuse, and unauthorized access.

Your contact and membership information is stored securely and accessed only by UMYUM team members who require it to:

• Respond to your inquiry
• Manage your membership

While we take these steps seriously, no internet transmission is completely secure.

We cannot guarantee the absolute security of information transmitted to our website, and any transmission is at your own risk.

We are not responsible for the security practices of third-party platforms we rely on to operate our site.

How Long We Keep Your Information

Contact Form Submissions

Retained only as long as necessary to respond to your inquiry.

UMYUM Society Membership Information

Retained for as long as you remain a member.

You may request removal at any time by contacting info@umyum.ca.

Sharing Your Information

We do not sell, trade, or share your personal information with third parties for marketing purposes.

We may share information with trusted service providers who help us operate our website, including:

• Website hosting providers
• Google Analytics
• Destini

These providers are not permitted to use your information for any purpose other than providing services to us and are bound by confidentiality obligations.

We may also disclose information when required by law, including:

• Court orders
• Subpoenas
• Search warrants
• Other lawful government requests

We may also disclose information when necessary to protect our rights or the safety of others.

If information is transferred or processed outside Canada, we ensure appropriate contractual protections are in place to maintain equivalent privacy standards.

Do Not Track

Some browsers allow users to send a “Do Not Track” signal to websites.

We do not currently alter our data collection or use practices in response to these signals because there is no universally accepted standard governing them.

We will revisit this position as standards evolve.

Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information

To exercise any of these rights, contact:

info@umyum.ca

We will respond within 30 days in accordance with our obligations under PIPEDA.

If you are not satisfied with our response, you may contact:

• Office of the Privacy Commissioner of Canada (OPC) — priv.gc.ca
• Office of the Information and Privacy Commissioner for BC (OIPC) — oipc.bc.ca

Additional rights for visitors from the United States and European Union are described below.

Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites and encourage you to review their policies independently.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

When we do, we will update the date at the top of this page.

Continued use of our website after changes are posted constitutes acceptance of the revised policy.

Contact Us

For questions about this Privacy Policy or how we handle your information:

Email: info@umyum.ca

Mailing Address:

UMYUM Food Inc.
1650 Broadway St #100
Port Coquitlam, BC V3C 2M8
Canada

Appendix A — Canadian Residents (PIPEDA + BC PIPA)

As a Canadian resident, your privacy is protected under both PIPEDA and, for BC residents, PIPA.

You have the right to:

• Know why we collect your personal information
• Give meaningful consent
• Access your personal information
• Request corrections
• Withdraw consent with reasonable notice
• Challenge our compliance with privacy legislation

To exercise these rights, contact info@umyum.ca.

You may also contact:

• Office of the Privacy Commissioner of Canada — priv.gc.ca — 1-800-282-1376
• Office of the Information and Privacy Commissioner for BC — oipc.bc.ca — 250-387-5629

Appendix B — US Residents (Including CCPA/CPRA)

If you visit from the United States, state privacy laws may grant additional rights.

We do not:

• Sell personal information
• Share personal information for targeted advertising
• Use personal information collected through this website for behavioural advertising

California residents may additionally request:

• Access to collected information
• Deletion of personal information
• Correction of inaccurate information
• Opt-out of sale or sharing (which we do not engage in)
• Protection from discrimination for exercising privacy rights

Residents of other states with active privacy legislation may have similar rights.

Requests may be sent to info@umyum.ca.

We will respond within 45 days.

Appendix C — International Visitors (EU/EEA and UK)

If you visit from the European Union, European Economic Area, or United Kingdom, GDPR and UK GDPR provide additional rights.

Lawful Basis for Processing

Contact Form Submissions

• Legitimate interest in responding to inquiries
• Consent provided by submitting the form

UMYUM Society Newsletter

• Explicit consent

Website Analytics

• Consent provided through cookie preferences

Your Rights

• Access your information
• Correct inaccurate information
• Request erasure (“right to be forgotten”)
• Restrict processing
• Request data portability
• Object to legitimate-interest processing
• Withdraw consent at any time

International Data Transfers

UMYUM is based in Canada.

Canada has been recognized by the European Commission as providing an adequate level of protection for commercial organizations subject to PIPEDA.

Where third-party providers are located outside Canada or the EU, appropriate safeguards are implemented, including Standard Contractual Clauses where required.

Exercising Your Rights

Contact info@umyum.ca.

We will respond within 30 days and notify you if additional time is required.

If you remain unsatisfied, you may contact your local data protection authority.

For UK residents, the relevant authority is the Information Commissioner’s Office (ICO) at ico.org.uk.

A Note on Email Communications (CASL)

UMYUM Society emails are sent in compliance with Canada’s Anti-Spam Legislation (CASL).

We only send marketing or newsletter communications to individuals who have explicitly opted in.

Every email includes a clear unsubscribe option, and all unsubscribe requests are honoured promptly.